
As a retailer and trusted destination for adult-use cannabis in Canada, YSS Corp. is ideally positioned to capitalize on the market opportunity presented by the legalization of cannabis in Canada. The enactment of Bill C-45, the Cannabis Act, received Royal Assent on June 7, 2018, and came into force on October 17, 2018.
YSS is focused on motivating near-term growth while building long-term shareholder value; the Company has built a strategic portfolio of Licensed Retail Stores across Alberta and Saskatchewan and intends to expand into Ontario as well as other Canadian markets. Management is driving shareholder value by identifying opportunities within the cannabis sector, and by building on the five fundamental pillars of YSS’s retail experience: Convenience, Value, Selection, Team and, above all else, Trust.
YSS is well positioned with financial flexibility, an extensive relationship network, and an aligned management team.
Highlights
• YSS is operating in an early-staged, high-growth Canadian consumer product goods category that is poised for expansion over next 3 – 5 years
• Retail is lower risk segment of cannabis value chain with added benefit of direct access to the end consumer and significant demand data
• Established retailer operating multiple stores in a lean corporate structure, with a proven management team who has delivered consistent organic and acquisition growth and operational efficiencies
• Rapid expansion across Alberta and Saskatchewan since June 2019, with a retail platform including brand, systems, policies, procedures, technology and team in place to continue expansion with limited incremental overhead
• Financial flexibility to support existing store growth, organic growth initiatives and strategic acquisition opportunities
• Geographically diverse assets; essential service within COVID-19 pandemic; limited capital exposure per asset; no exposure to cultivation challenges


- Strategy
- Corporate Positioning
- Strategic Pivot
- The YSS Retail Experience
YSS Corp.™ is a publicly-traded, premier cannabis retailer and trusted destination for adult-use cannabis in Canada, focused on driving near-term growth while building long-term shareholder value.
Corporate Positioning
Cannabis Experience
• Understanding of cannabis market through prior roles advising the emerging Canadian cannabis industry
• Strategic relationships and understanding of cannabis market dynamics
• Licensed producer independence
INDUSTRY UNDERSTANDING AND KNOWLEDGE
Foundation For Scale
• Proven track record of rapid expansion without over-committing, supported by our expanded team, multi-brand locations, cannabis experience, standard operating procedures and YSS Academy educational platform• Recent expansion into Saskatchewan establishes foundation for interprovincial growth
REPEATABLE RETAIL MODEL
Strong team with a track record of execution across various business,
capital markets, financing, transactional and corporate strategy disciplines
• Expanded focus to include potential acquisitions and innovative structures to supplement organic growth
OPPORTUNISTIC & COST EFFECTIVE GROWTH
• Focus on strategic execution of a premier retail cannabis model
• Cost controls, quality locations and operational efficiencies are paramount to remain competitive
PROFITABILITY IN MATURE MARKET
Strategic Pivot
Since we launched in June 2018, YSS™ has successfully built a strategic portfolio of operating retail locations and identified a stable of future potential locations. In response to regulatory changes that have occurred across the industry, the Company strategically pivoted to further enhance long-term value creation for its shareholders. This includes management’s intention to pursue opportunities aimed at supplementing our organic growth profile, such as accretive acquisitions, partnerships and/or other ventures.
Expanding Opportunity Focus
Increased focus on strategic opportunities within the cannabis sector designed to drive shareholder value.
Supplementing Organic Growth
Will continue to evaluate accretive strategic acquisitions, partnerships and/or other ventures designed to supplement the Company’s organic retail growth profile.
Management Team Evolution
Cost Control Remains in Focus
Focus on corporate cost control while continuing to build the foundation for becoming a trusted and sustainable retail destination for cannabis in Canada.
To lead this pivot, Mr. Theo Zunich was promoted to President and CEO and appointed to our Board of Directors. Mr. Zunich has been directly involved with the Company since inception, first in an advisory capacity with Eight Capital, where he was a founding Principal working in the Investment Banking group, and since August 1, 2018 as VP Corporate Development of the Company. He has a track record of success with numerous transformational transactions concentrating on the cannabis, energy and technology sectors and his vision and knowledge of the cannabis industry continues to be instrumental to the progress and development of the organization
Convenience
Our locations are both walkable and with available parking making it easier for people from the city to the suburbs and beyond to visit retail stores to explore and discover cannabis on their own terms.
Value
We believe in offering high-quality products at competitive prices. As our product line grows, our commitment to offering the best value for the dollar will stay the same.
Selection

Investor Information
YSS Corp. is ideally positioned to capitalize on the market opportunity presented by the legalization of cannabis in Canada with the enactment of Bill C-45, the Cannabis Act, which received Royal Assent on June 7, 2018 and came into force on October 17, 2018.
• Expanded from 1 to 17 operating stores across Alberta and Saskatchewan from June 2019 to February 2020, with a retail platform including brand, systems, policies, procedures, technology and team in place to continue expansion with limited incremental overhead
• Proven team with ability to operate efficiently, add stores, scale operations and execute on strategic acquisitions
• Early stages of high growth Canadian consumer category highlighted by increasing customer access, new product types, improving product quality and black-market competitive pricing
• Geographically diverse assets; essential service within COVID-19 pandemic; limited capital exposure per asset; no exposure to cultivation challenges

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